What’s Your Favorite Kirkland Signature Item?

February 24th, 2010 · 219 Comments

I had a discussion recently with someone that was asking me about Costco’s store brand, Kirkland Signature.  They wanted to know how I thought it compared to name brands, as well as to other store brands.  I thought it was an interesting question, interesting enough that I wanted to get everyone else’s take on it too.  Personally, I feel really good about buying anything under the Kirkland Signature brand because I know it will be of high quality and offer me a tremendous value.  But this isn’t the case with all, or even most, store brands.  Honestly, I can’t think of many other stores that produce their own goods that I have found to be as good or better than the name brands.  But why is that?  Is it because Costco puts more time into making their store branded items than other retailers? Or, is it just more proof of how Costco strives to offer exceptional value to its consumers?

Kirkland Signature: It's All About the Quality

Kirkland Signature: It's All About the Quality

We’ve all read some of the many, many articles in the Costco Connection about various Kirkland Signature items, I’m sure.  But there was one not too long ago, in the October 2009 issue that talks all about the Kirkland Signature brand and why they started it 15 years ago, and how they keep it so great no matter what the product.  The big thing is that the Kirkland Signature products must be equal to or higher quality than the name brands, while still offering a savings to Costco members.  They originally created the brand, according to Jim Sinegal, to have some control over the marketplace with regards to quality and pricing, as well as increase the sales volume in their stores by offering items with a wide appeal.  Having their own brand also lets them control packaging and achieve what he terms pallet efficiencies.  For instance, changing the shape of the cashew nut container from round to square meant that they could fit 432 jars on a pallet, instead of 288, which saves over 600 truckloads per year.  From nuts to men’s dress shirts to cookware or laundry detergent, they put a lot of time, effort, and research into getting the right components and processes to make their products the best they can be, while still providing an amazing deal for shoppers.

My favorite Kirkland Signature product is probably the men’s dress shirts; Dave has several of these.  They are most definitely of the same high quality as the shirts you’d find in a Nordstrom (pardon me for my shocking misspelling and calling it ‘Nordstrom’s’) from designers, only they don’t have the $70.00 or $80.00 price tag.  I think the last time we bought one it was under $20.00.  And these are really nice shirts!  They have a nice weight to them (the white shirt isn’t practically see-through like a lot of cheap dress shirts), they have unbreakable buttons that are well stitched to the shirt so that they don’t fall off in the wash, they are stain resistant so most things just bead up and are repelled, plus they are wrinkle resistant (yes, NO IRONING) for a crisp look all day long.  The wrinkle and stain resistance isn’t something you always find in a designer label dress shirt either, a lot of times you end up having to iron iron iron (or send to the dry cleaners, as I do) because they look like hell if you just pull them out of the dryer.  And honestly, Dave has had a number of ‘good’ shirts that we bought at high prices and the buttons pop off or break so quickly; that’s not quality, that’s just annoying.  But the important thing is that Dave likes these shirts and the way they fit, plus they look nice on, and stay looking nice over the whole day too.  They wrote about the shirts in the June 2006 issue of the Costco Connection and discussed how they can keep the quality high but the price so low.  One of the key ways is by using just one supplier that grows, harvests, weaves and dyes the cotton used in the shirts.  It’s all about manufacturing efficiency, that and selling an awful lot of them through Costco and Costco.com.  Right now, you can get a 2-pack of these shirts at Costco.com for $39.99 (including shipping).  Which is just a really amazing deal to me.  I’m hoping we’ll still be able to get these in London.  But, if I were getting picky, I’d have to say it would be nice if they would have a few more color options.  While white and blue are good standard colors maybe they could throw in a nice light gray or a darker blue even, just for a little variety.

While that is my favorite Kirkland Signature because it truly represents an unbelievable mix of quality and value, there are plenty of other Kirkland Signature products that I like and buy on a regular basis too.  Such as:  olive oil, balsamic vinegar, shampoo and conditioner, bath towels, men’s dress shirts and jeans, laundry products, batteries, skin care (co-branded with Borghese), paper towels, spices, dried blueberries, juices, nuts, over the counter medications like aspirin and allergy pills, butter, yogurt, spiral sliced ham, frozen shrimp, super premium vanilla ice cream, shortbread cookies (co-branded with Walker’s), and the delicious European cookies with Belgian chocolate.  I’m not sure if the items in the bakery and deli area should count, but as you know I love plenty of those items too, like the pizza and cookies.  My mom swears that the coffee is delicious but we don’t drink coffee, so I’ll have to take her word for it. And while I don’t have a baby, I have heard that the Kirkland Signature baby wipes and diapers just can’t be beat.   But why don’t they have some women’s clothing from the Kirkland Signature line?  Though, I do seem to recall just before we left Austin I had started to see women’s button down shirts too and I believe they have a cashmere sweater they sell in the wintertime, as well.

In any case, I buy a lot of Kirkland Signature stuff, as you can tell, and have found it all to be every bit as good as, and in most cases better than, the name brands.  I really appreciate all the time and effort that goes into making such great products because I can see a benefit every time I take a bite or use one of the Kirkland Signature products.

So, what’s your favorite Kirkland Signature product and how do you think it compares to other store brands and name brands?


Tags: Clothing · costco.com · Household Items Share

219 Responses so far ↓

  1. 1 Marilyn DiNicola // 2016.07.20 at 9:04 pm

    Would like Costco to bring back their Kirkland 4 cheese ravioli. All the “designer” raviol’s can’t compare!

  2. 2 Lucy // 2015.12.04 at 1:31 pm

    4 CHEESE RAVIOLI, KIRKLAND brand..please listen to all the begging!!

  3. 3 Lynn // 2015.10.15 at 7:35 pm

    The 5-lb peanuts are still available in Woodland, Calif. as of October 2015.

  4. 4 Helen Boufeas // 2015.09.24 at 10:18 am

    please tell me the ladies 2 pack micro modal camisoles aren’t discontinued…they’re the best!

  5. 5 Cheryl Tesone // 2015.05.01 at 6:27 am

    please bring back the Kirkland waffles!!!!!=-O

  6. 6 Bill // 2015.03.23 at 9:50 am

    Please bring back the Kirkland Sucralose and at the VERY least, tell us why you discontinued it!!!!

  7. 7 TEddington // 2015.02.23 at 9:35 pm

    I bought a cotton blend sweater from CostCo this October. I haven’t been able to find the Kirkland brand sweater after October, and only saw a few left at my local store. I’ve looked high and low, far and wide on your website and searched Kirkland. Please bring it back or let me know how I can purchase them. ITM./ART. 845129 and RN 124189 are on the label sewn on the side of garment.


  8. 8 Edward F. Ermocida Sr. // 2015.01.17 at 2:56 pm

    Please Bring back Kirkland 4/ Chees Raviolis.

  9. 9 Kurt Ovard // 2015.01.04 at 8:58 pm


    • 10 Joe Fab // 2015.10.10 at 4:43 am

      YES, BRING BACK KIRKLAND 4 CHEESE RAVIOLI ! These were unbelievably good. Definitely restaurant quality, and the closest to homemade ravioli that I’ve ever tasted from a freezer section anywhere.

  10. 11 Lou Gregorio // 2014.12.08 at 9:51 pm

    Kirkland made the best ravioli. What happened? Would love to see this item again.

  11. 12 Terry Tamke // 2014.12.08 at 9:02 pm

    VERY Disappointed that Costco is no longer handling Kirkland Sweetener. This is one of the
    main items we like to buy there. We need to have Kirkland back on the shelves again, soon,
    or maybe we need to find a different store to shop in!!!

  12. 13 John Cronin // 2014.09.27 at 2:13 pm

    I am very disappointed in Costco decision to remove the Kirkland 4 cheese ravioli! Costco needs to listen to their customers!! Costco now has no cheese ravioli!!! Please bring it back!!!

    • 14 Kimberly // 2014.09.30 at 3:49 am

      @John – No cheese ravioli at all? That was totally a staple for our freezer when we were in the US. I am sad that they’d get rid of it. Plus, from the amount of comments I’ve gotten on here as well as in email, it is clear that there are a lot of people, like yourself, that are really not happy with this decision.

  13. 15 Richard Paturzo // 2014.09.15 at 6:37 pm

    Please bring back Kirkland four cheese ravioli. They are the best and we all need them to come back.

  14. 16 M. Wilkinson // 2014.09.10 at 10:57 am

    Kirkland paper towels have cut the individual towel size in half to 11″ x 7″. This is exactly the reason why I may not purchase paper towels from Costco again. For years I liked the larger size towels and I did not need any manufacturer making the decision for me as to how much towel I need or was going to use. Yes you can always take two pieces or more at a time but eventually the towel pieces separate and you have a bunch of small section. One reason that I shop at Costco is that the Kirkland products are often different or unique compared to other manufacturers and now they are just another paper towel retailer with little or no differentiation.


  15. 17 Kim M. // 2014.09.01 at 6:04 am

    I am also upset about the Kirkland sweetner being discontinued. Looks like now they are planning to discontinue the not so good Splenda. Very frustrating, please fix this problem Costco.

  16. 18 Diane Scarcelli // 2014.07.02 at 2:56 pm

    I Am So Upset About Tbe KirkAnd Brand Of Artificial Sweetner Being Discontinued. It Makes Me Truly Think aboutt cancelung My Membership. Boooooo To Costco.

  17. 19 Chuck Price // 2014.05.12 at 11:17 am

    It appears COSTCO is no longer selling the 5 lb. bag of shelled peanuts salted or unsalted. We used the unsalted to feed the birds and squirrels. I can’t find them in any of the Stores within 100 miles of where I live. Anyone know why they have discontinued them?

    • 20 Lynn // 2015.10.15 at 7:33 pm

      The 5-lb peanuts are still available inWoodland, Calif.

  18. 21 Gus // 2014.05.12 at 8:26 am

    Easy: Kirkland Greek Yogurt – a great combination with Kirkland Organic Strawberry Preserves

  19. 22 Jodi Guttenberg // 2014.05.11 at 9:06 pm

    My favorite is the organic strawberry preserves. I have found nothing like them even at Wholefoods

  20. 23 Louis Gregorio // 2014.05.11 at 6:20 pm


  21. 24 Cheri // 2014.04.24 at 11:40 am

    Vita-water (0 calorie).

  22. 25 Marie // 2014.03.27 at 12:57 pm



  23. 26 Victoria // 2014.03.24 at 3:08 pm

    After YEARS of coming to COSTCO, to buy KIRKLAND’S “NO CALORIE SWEETNER/generic Splenda ..:IT WAS PULLED FROM COSTCO inventory??? None of the stores in Portland have any on order?????; BIG MISTAKE!!!! Everything else I buy at Costco, I can get at Trader Joe’s & Target… PLEASE FIX THIS ASAP!

    • 27 Bar T; // 2014.05.15 at 10:38 pm

      Another request for Kirkland 4 cheese raviolis. We’ve been buying this staple for years and don’t care for their substitutes. Why take away a popular good tasting item that’s hard to match.

    • 28 Tina // 2014.05.31 at 1:14 am

      I second everything you said! I frequent costco for this item, and can and WILL buy everything else at TJs unless they bring back the sweetener! Costco, are you listening? BRING IT BACK!

  24. 29 Edward F. Ermocida Sr. // 2014.03.06 at 2:09 pm

    Where can I buy Kirkland Four Cheese Raviolies?

  25. 30 Edward F. Ermocida Sr. // 2014.03.06 at 2:07 pm

    Please bring back Kirkland Four Chees Raviolis.

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