[This guest mystery was written by Bill, who lives in Tucson. He's had a membership to Price Club/Costco for around 30 years; that's a long time and a lot of loyalty. He is new to my blog and started reading it as a result of looking for information on Costco's bran muffins.]
THE MYSTERY OF THE DISAPPEARING BRAN MUFFINS
Hi: I certainly qualify as a member of the Addicted to Costco club. I have been a faithful member since well before there was a Costco. I know I became a member at least when Sol Price opened his first Orange County California store. Although I might have joined even before because I remember shopping at a San Diego store with a daughter who lived there in S. D. even before the O. C. store opened. My membership has been continuous since that time, which must be close to 30 years now.
Their quality of products and their prices are something I’ve always been able to count on UP UNTIL NOW!
But now there comes the mystery as to why Costco has stopped baking their excellent bran muffins and why they won’t reveal the reason to their loyal customers. The mystery of “Why Costco discontinued baking bran muffins” has become even a greater mystery as no straight answers are being given by either store employees or the Costco home office.
Within the last few months, without explanation, both of the Costco stores in Tucson, Arizona stopped baking bran muffins. I checked just today on a Phoenix area store and found they too have quit baking bran muffins.
And no store employees can (or will) tell me why they have quit baking them.
The only answers I have received, both from store employees and upon calling the Costco home office, are:
- Costco leaves the decision on what to bake in their stores to the store manager.
- Costco, being in the business to make money, wouldn’t discontinue baking them if they were selling well.
I obviously can’t argue with number 1 above but I have never seen any bran muffins going unsold in the many months that I had been buying them. In fact, it seemed like if you didn’t get down there on the day they were baked, you would never find any left over the next day. They always seemed to be at a premium and only seemed to be baked one day a week. Because of the infrequency of having them available, I (and other bran muffin lovers) found ourselves having to call to find out which day of the week that they were going to bake them on so we could make a trip down there to get them before they ran out. I suspect that part of the problem might be just that it became bothersome for them to answer the phone calls as to what day they would be baking them. There seemed to be a problem of them obtaining on a regular schedule the needed bran for baking. And many times when I called to see if they were baking them I would get a message that “they ran out of muffin mix” or “the muffin mix didn’t come in yet.”
Adding to this great mystery is the fact that I just found out that the Sam’s store in Tucson has also discontinued baking bran muffins.
So how about a contest to present the winner with some sort of prize if they can discover the real reason why so many Costco Stores and the Tucson Sam’s Club seem to have discontinued baking bran muffins at the same time. (I can offer the prize of informing people where I have found the next best bran muffins to Costco’s.)
Is Bran scarce? Has Bran become too high priced? Has it been contaminated and is not safe? I think Costco Members are entitled to know why a favorite product has been discontinued and why the reason for it’s discontinuance seems to be being kept secret.