I’m sure your first reaction will be similar to mine: Really? Is this a joke? Is it already April Fools Day? And sadly, the answer is ‘no’. You can actually buy an alcoholic chocolate milk drink at Costco locations in California, apparently. The drink is called Adult Chocolate Milk and comes in a cute bottle with a swing top, like old ale bottles. But it’s a 40 proof chocolate milk drink! Seriously, Costco?
I often write about the funny products that I run across at Costco stores or online at Costco.com. And this puzzles me as much as some of the other things I’ve seen. This, er, refreshing milk drink was thought up by a mom in Newport Beach, California and then refined along with a friend before they started marketing and selling it. They initially targeted the drink at NFL players and rappers to get a foothold on sales and a target market. However, now you can find it at Costco too, if you live in California. A blogger for OC Weekly, Edwin Goei, snapped a picture (the one shown to the right) of the Adult Chocolate Milk on sale in the Tustin, California Costco location. According to him it was right inside the door along the fence; so a really prime spot in the store.
After a visit to the Adult Chocolate Milk website I see that soon you will be able to enjoy some other flavors too: Adult Orange Cream, Adult Fruit Punch, and Adult Limeade. They say on their website that it answers your nostalgia for you childhood, but with a an alcoholic update and that it tastes just like chocolate milk. However, others online say it tastes similar to Bailey’s. Maybe it’s just me but when I’m nostalgic for a glass of chocolate milk, like I had when I was a kid, I have a glass of chocolate milk, and don’t need the alcohol to turn it into something else. If you’re not fortunate enough to be able to pick this up at your Costco because you’re not in California, maybe you can still find it somewhere in your state, just check out the Locations section on their website.
To me, this seems like a strange product for Costco to be selling. But maybe it isn’t as odd as I think. What do you think? I guess on the up side, at least it’s clearly labeled so someone won’t pick it up by accident for their kids.
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