CNBC’s “Costco Craze” Documentary to Air April 26, 2012

March 27th, 2012 · 13 Comments

As I mentioned about a month ago in a very quick post, CNBC has been working on a documentary about Costco.  At that time I didn’t have all of the details to share with everyone, but I do now.  Who can pass up an hour finding out even more about everyone’s favourite store?  Here’s what CNBC has to say about the documentary:

CNBC - The Costco Craze: Inside the Warehouse

THE COSTCO CRAZE: INSIDE THE WAREHOUSE GIANT

CNBC goes inside Costco, the huge and hugely popular chain famous for turning the experience of shopping in a warehouse into an adventure. The nation’s third largest retailer has thrived by turning convention on its head: Costco never advertises, charges its 65 million members to shop there, and doesn’t mark up any product more than 15 percent. It seems like a business model that shouldn’t work, except that it does, generating billions in profits along with intense customer loyalty.

Correspondent Carl Quintanilla shows how Costco has grown to 600 stores and $88 billion in annual sales, attracting some of the most loyal and affluent customers in the business. They return repeatedly for the treasure-hunt thrill of Costco’s constantly changing inventory, including diamond rings, steaks, wedding dresses and caskets. This CNBC Original documentary also looks at the possibility of a “Costco Effect” and explores whether buying those 28-packs of pretzels and oversized bottles of salad dressing saves money, and whether it leads customers to consume more.

I am positive that you will all want to catch this, so be sure to have your TiVo (or DVR of your choice) set to record when it premieres on Thursday, April 26th at 9 pm ET/PT.  Of course, if you miss that showing you can catch it at 10 pm ET, 12 am ET and 1 am ET as well.  I’ll post an update with information about when CNBC in Europe and Asia will be airing the documentary too.

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13 Responses so far ↓

  1. 1 marianne // 2012.09.16 at 7:40 am

    Lost my job worked in Costco. Sold a lot of product you need someone like me in your store. People not so friendly. 8 years of sales and now i hate to go in the store because of how i am treated

  2. 2 kelllie flores // 2012.06.29 at 9:33 pm

    I watched this documentary and they have this down to a science. I love costco, and the chickens are worth the membership along with the lower prices on dishwashing soap, toilet paper, shampoo, wine, and my list goes on.

    • 3 Kimberly // 2012.07.03 at 4:20 am

      I love those chickens! We had one this weekend after our trip and the next day I was already thinking we should have bought a second one. :-)

  3. 4 Shirley // 2012.05.14 at 10:00 am

    This was a wonderful documentary! I have told many others about it, but am wondering if they will rebroadcast it!!

  4. 5 Grammar Police // 2012.04.24 at 8:59 pm

    @Pam A: *its

  5. 6 Greg // 2012.04.19 at 8:32 pm

    It appears the show was pre-empted by NHL hockey. Is there a new air date?

    • 7 Kimberly // 2012.04.20 at 3:46 am

      @Greg – CNBC doesn’t have their online schedule out through April 26th, but everything on their website still says the Costco documentary will air April 26 at 9 pm Eastern Time.

  6. 8 Brian // 2012.04.13 at 3:57 am

    It all begins with having a great CEO like Sinegal. His salary is $350,000. He’s worth millions due to his ownership in stocks. Every CEO can learn from this. It’s this non-greedy attitude that affects the company as a whole. As an employee myself, I get paid very well for what I do and get great benefits. To put it in perspective, I’m comfortably middle class and I’m only a part-time employee. They have excellent buyers for the warehouses which definitely helps.

  7. 9 J R // 2012.04.11 at 7:20 pm

    Absolutely excellent company to work for. Merchandising is a vital process to the company and I hope this documentary touches on that aspect of the business. Looking forward to it.

  8. 10 christine // 2012.04.07 at 1:18 pm

    Not only is Costco a great company to shop at, but is also a wonderful company to work for. They have a good benefit package and 401 k. The pay is far superior to the competitors. EXCELLANT COMPANY.

  9. 11 MS // 2012.04.01 at 2:51 am

    Speaking for our family -
    There is no doubt there are great deals to be had at Costco. There is no doubt that we consume more than we used to because we buy oversized stuff at Costco. There is no doubt that both of us are gaining weight since we started our Costco membership. Oh – but the deals are so good, I couldn’t justify paying retail anymore. We try to control impulse buys but they happen invariably.

  10. 12 Bella // 2012.03.29 at 4:26 am

    I hope they’ll post this programme on the CNBC website after it has aired ao I can watch it!

  11. 13 Pam A // 2012.03.28 at 11:24 pm

    I, along with grad students at Quinnipiac University are analyzing this company for effective organizational structure and how it’s design adds to it’s success or failure. I would not mind getting some of your feedback on the company’s handling of dilemmas or challenges they have faced in these difficult economic times. Look forward to watching this program
    Pam Akpuda

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