I have read several comments on my blog and received several emails about having something like a select-a-size paper towels from Kirkland Signature. It seems like something that a lot of people are interested in and would certainly buy. So, why doesn’t Costco do it? Have they looked into it even? Well, apparently, despite all the people I know that say they want smaller paper towels from Costco, they think that it isn’t really what consumers want and say they did a test in a number of stores to prove it. An environmentally conscious Costco shopper, Bruce, in New York, recently sent me his email thread with Costco about this very issue. As you can see, Bruce has got a very good sense of humour and makes some valid points. Unfortunately, it doesn’t look like Costco is interested in changing the size of their paper towels any time soon after their test run with them.
Subject: 35% waste…save a tree
Bruce’s First Email to Costco:
I just received my latest “Costco Connection” not my favorite magazine but not bad. Besides Nordstrom’s and Trader Joe’s, Costco is my favorite store. I have 3 Vizio TVs, Costco tires on my cars, love the fruit, and a trip to Costco makes my week complete. I must say, however, that on a recent visit we decided to switch from our Bounty paper towels to the Kirkland brand after seeing the TV bit on Costco and how they QC everything and inspect the quality. I was astonished to feel the great Kirkland paper towel. Soft as a baby’s you know what. Did you know that each sheet is 35% larger than Bounty? I am 66 years old with 3 kids and 5 grandkids that are teaching me to be environmentally responsible. I recycle paper and plastic and pick up litter when I hike in the woods. I think that Costco should do something about the size of each sheet. For a small spill I am forced to take this large sheet. Be a leader. Help the environment. Save tree. Help future generations breathe clean air. Make the sheets half the size because we can always take more if needed.
I am not sure if you are the correct person to voice this to but you look so environmentally conscious with your beard and red shirt. Think of the great press you would receive. What do you think???
Thanks, Bruce B
Bruce’s Second Email to Costco (week after the original message):
Enclosed is a copy of a letter I sent to David, for which I have had no response. Hey, this is important..anyone out there watching the store? Now to think about it, not only are we hurting the environment but I am being cheated by thinking I am saving using the Kirkland brand over Bounty but am actually using more because of the sheet size. Please respond as I have nothing better to do on rainy summer days and will not go away.
Thanking you in advance, Bruce
Costco Response (sent a couple of days after Bruce’s second email):
Dear Mr. B,
Thank you for taking the time to send your letter concerning our Kirkland Signature Paper Towel. Glad to hear from Costco members like yourself and I’m sorry for the delay in this response. We completely understand your sentiment about providing a “half-sheet” perforation on our Kirkland Signature Paper Towel. As we continue to develop this item, we will absolutely keep your recommendations in mind.
In closing, we truly appreciate your business and certainly hope you will continue to support Kirkland Signature items. If you have any further questions, please do not hesitate to contact me directly.
Best regards, Erik F., Assistant Buyer – Corporate Sundries & Tobacco
Bruce’s Reply to Costco:
Thank you for taking the time to answer my suggestion. Just imagine how many trees we can save by trimming the size of an item as simple as a paper towel. As a stockholder in Costco I am looking forward to traveling to the next stockholders meeting and listening to the additional steps that our company is taking to save our environment. Do you have any idea when the new sized towels could reach the market??
Thanking you in advance, Bruce
Costco Response #2:
Bruce, I appreciate your email back. To clarify and elaborate, we tested a Kirkland Signature Create-a-Size paper towel in about 130 warehouses last year, primarily in warehouses located on the west coast. The test was determined to be unsuccessful and we discontinued the item in May of 2011.We appreciate your recommendations and will keep them in mind, but we do not have plans to launch a Kirkland Signature create-a-size paper towel at this time.If you have any further questions, please let me know.Thanks again, Erik F., Assistant Buyer – Corporate Sundries & Tobacco