It is a big, big day for Costco as their new store in Seville opens its doors in Spain for the first time. The new location in Seville will be the first Costco in Spain, but also the first Costco location in continental Europe. It will be really interesting to see how the Costco concept translates to Spain. Will there be resistance? Will people love it immediately? Will people be reluctant to pay a membership fee to shop there? In any case, it is a big moment for Costco.
The choice of opening the first Costco location in Seville has been debated since it was announced. Most people are surprised that the fourth largest city in Spain was chosen over the bigger cities, especially since they have a rather high unemployment rate at 34%, which is higher than the average in Spain. The Seville Costco location will reach a population of at least 1.3 million within a 30 minute drive of the store. However, if the attraction is there, I think it could pull shoppers from a much wider area, including neighbouring Portugal. And that isn’t even taking all of the small businesses that will probably find it really great to shop at Costco. Considering it is a totally new location for Costco, I think it is impressive that they have already had more than 14,000 new members sign up.
Of course the really amazing response has come from those seeking jobs with the new Costco. As I have mentioned several times on my blog, Costco pays really well, and their new location in Spain is no different. The new warehouse will have 250 new employees with an average starting salary is $25,000, which is twice the minimum wage for Spain. Given the wages and high unemployment in the area, it is no wonder they had such a huge response to their job postings. In the first week of job postings, they had 20,000 applications and more than 148,000 in all!! That is amazing! It is also really great for an area so hard hit by the economic recession.
If you’re thinking it will be all US products, it won’t. About two-thirds of the products for new Costco locations in non-US areas actually come from the country where the store is located so there is appeal to the local population. So, in Spain’s case that means that they will have local favourites like octopus, rabbit and piglet (seasonally), as well as Spanish olives, tuna by Ortiz, and of course lots of hanging jamón ibérico. The good news for the rest of is that this will most likely bring new Spanish vendors to our Costco locations too. Of course, there will still be lots of Costco’s Kirkland Signature brand as well as other items we would all find in our location Costco warehouses too. Naturally, the Costco food court will have a few local items on the menu, but the favourite meal deal of a hot dog and soda will be on the menu too. In Spain, the hot dog and soda deal will be €1.25, pretty much the same as the $1.50 in the US.
The new Seville store will be a 145,000 square foot warehouse located at Ganymede Street # 9, 41015 Seville; I don’t believe they will have a gas station like they do in the US. Costco Spain will have two membership types, Gold Star (for individuals) and Business Membership. A Gold Star membership will be €30.00 per year plus tax and a Business membership will be €25.00 per year plus tax. And don’t forget, your Costco membership is valid at any Costco location around the world. You can sign up for a new membership online or just find out more about Costco Spain.
So, if you’re in Seville, or the surrounding area, be sure you check out the new Costco location. I’m really looking forward to hearing all the details of the new store!
The Seville Costco information:
Calle Ganimedes n 9
Sevilla, Sevilla 41015
Monday – Friday: 10:00 am – 9:30 pm
Saturday: 9:00 am – 9:30 pm
For more information: