Happy Sixth Anniversary, AddictedToCostco!

November 7th, 2013 · 11 Comments

Today, November 7, marks six years of blogging about Costco for me.  It seems amazing to me that I’ve been writing this blog for six entire years now!  It is hard to believe that Costco carries just a few thousand items and has just a handful of services, yet all of that is enough for me to continuously find things to write about.  When I originally started my blog I was living in Austin, TX.  I wrote the blog for just over two years from Austin and then we moved to London.  I’ve now been an ex-pat writing about shopping at Costco, and basically, all things Costco really, for almost four years; so almost twice as long as my time in the US.  Most of that time has been spent writing about my adventures at Costco UK locations, but five months of this year I wrote from Sydney, Australia.  Thanks to our travels this year, I have can now say that I have been to Costco locations in five different countries:  US, UK, Australia, Korea, and Japan.  And next year I should be able to visit the first Costco location in Spain too!

When I originally started this blog I thought it was a bit of a joke and that only a handful of friends and family would use it to keep up on the things I was continually getting at Costco so that they wouldn’t need to keep asking me.   When I first started AddictedToCostco.com I didn’t even dream that so many people, from all around the world, would read about my Costco antics.  But, soon enough, a few people that I didn’t know started reading my blog, and then more and more.  It was the coolest feeling ever!  Honestly, I didn’t really think so many people shared my obsession with shopping at Costco.  But now, after writing this blog for six years, I am thrilled by all of the readers that share their thoughts and love of Costco via my blog.  You can’t imagine how much it means to me to have such a great audience for my Costco love!

So, now a few statistics about my blog:

  • I have published 870 posts in the last six years, that includes Guest Posts too.  That’s an average of 145 per year and 2.79 posts on average per week.  I try really hard to get 3 posts published per week, but sometimes I’m sick, on holiday, or moving (who knew that would happen so frequently) so I don’t always get that done.  Of course, sometimes there is so much Costco news I need more than three posts per week too.
  • In the last six years I have made 222 “This Week at Costco” posts.  In those posts I have reviewed more than 1,000 different products that I have bought at Costco.  That’s quite a few reviews!  I try not to repeat reviews but sometimes they’ve changed stuff or I like it so much I feel like it needs to be repeated (hopefully, you’ll all forgive me for the repeats).  I know I have written about the Kirkland Signature Men’s Dress Shirts a number of times, but they are so great, they deserve it!
  • In the last year I have written about 44 different Costco Coupon Books from the US, UK, Canada, Australia, Korea, and Taiwan.  So, in the last year I have given out fifteen $25.00 Costco Cash Cards for copies of the Costco US coupon books for a total of $375.00 in gift cards.
  • Across all six years, I’ve published 52 Guest Posts and I am grateful to all of my guest posters throughout the years and really appreciate that they took the time to contribute to my blog.  In the last year, I have published six Guest Posts from readers that had something to share or wanted help making a purchase decision.  All of them were great and generated a good amount of discussion and hopefully the people looking for help or opinions got the information they were looking for.  I love having guest posts because it gives me, as well as all of you, a different perspective on Costco or their products or services.
  • In the last six years, there have been a total of 10,260 comments by lots of different readers and myself, with 1,761 of those comments in the last year.  That’s an average of 11.79 comments per post, which is reasonable I think.  Of course, I know that isn’t how it works, because there are some posts that generate way more than their fair share of comments.  For instance, the Costco Locations page alone has generated 2,037 comments.
  • Last year I made my first Costco related television appearance.  I was fortunate enough to be a small part of the CNBC documentary “The Costco Craze” as a result of writing this blog.  It was very cool and lots of fun.  I was a little worried that I was going to come off as the crazy lady who has a weird obsession with Costco, but they made it seem almost normal. LOL  Thanks to that show, I’ve gained a lot of additional readers.  And each time it repeats I get a few more readers too.

And now, thanks to Google Analytics, here’s a bit about you, my visitors and fellow Costco fans:

  • In the last year I have had 1,576,336 visits which is an increase of 10.58% over the previous year!
  • Those visits were made by 1,238,840 unique visitors in the last year, which is up by 11.68% from the previous year.  And, all of those different visitors represent 207 different countries or territories.
  • Those visitors looked at 2,532,185 pages, up 6.56% from the previous year.
  • On average people viewed 1.61 pages per visit, which is actually down ever so slightly by 3.64%.
  • The most viewed pages on my blog in the last year were:
  • 404,168 visitors came directly to AddictedToCostco.com, the rest came from referral links or searches.  The number of direct visits is up by an enormous 110.02% in the last year though.  I guess I’m getting more name recognition.
  • By far most of my visits come from Google searches.  Google searches account for 929,434 visits alone.
  • The Costco Cuisine blog is my best referral site that isn’t a search engine or news site; Mike sent me 1,161 visitors in the last year.
  • Most of my visitors, 534,515, use Safari.  In a distant second place is IE with 342,071 visitors (down almost 20% in the last year) but Chrome is following close on its heels with 327,263 visitors.
  • The greatest proportion of my visitors read my blog from their desktop, 967,689.  But visitors coming from a mobile phone now account for 386,414 of this years visits, which is up 58.18%.  And tablets now make up 228,700 of visits, which is up a giant 72.48% this year.  The visitors using mobiles or tablets read my blog on an amazing 686 different devices!  Who even knew there were that many?
  • To date, there are 1,720 users that have subscribed to receive my blog feed through Feedburner.
  • Currently, 1,415 people ‘like’ my AddictedToCostco.com page on Facebook.
  • But sadly, only 15 people have me in their “circles” for my AddictedToCostco.com Google+ page.
Since I have been writing this blog there have been some big changes at Costco too:
  • Certainly the biggest change was the new CEO that took over at the beginning of 2012.  Jim Sinegal stepped down and Craig Jelinek officially took over as CEO.  So far, so good after his first two years (almost) in charge.
  • There was a small membership increase of 10% in the US and Canada.
  • In 2009, Costco US started accepting food stamps.
  • Costco released its first app for your favourite smartphone.  It’s very useful if you’re in the US.  I hope they’ll release specific apps for the other countries soon.
  • Costco updated their websites around the world.  For some it was just sprucing up the informational websites that they provide.  However, for the US and Canada this included major overhauls for their online shopping sites.
  • Even bigger news is that they finally rolled out online shopping through their Costco UK website in 2012!
  • And just recently they added an online shopping site for Costco Mexico (post coming about that one soon)!
  • Costco opened their first Australian location in 2009 in Melbourne.  Two more locations opened in 2011 – Sydney and Canberra.  A further two Costco Australia locations will open this month too.

As always, I want to say a huge “thank you” to everyone that reads my blog and contributes their thoughts and opinions.  I appreciate all of the sharing, whether through comments, guest posts, or sending me copies of the coupon books.  Without all of you I would just be that really crazy lady who shops far too much at Costco.

Naturally,  I also feel compelled to say thank you to Costco for stocking all the fabulous products that I keep being impressed with year after year.  None of us would love them quite so much if they didn’t have exceptional value with the best customer service and shopping experience ever.  I think it is fair to say that we have all grown to appreciate and count on Costco over the years.  Thanks, Costco, keep up the good work!

Be sure to come back on Saturday for more celebration of my blog anniversary with a little something special!


Tags: Costco in Blogs · General · In the News Share

11 Responses so far ↓

  1. 1 David Wight // 2013.11.11 at 9:37 am

    Congrats, great work! I can’t believe you never visited any Costco locations in Canada.

    Tip: New for the UK in 2014 will be a mobile app for The Costco Connection Newsstand Edition.

    • 2 Kimberly // 2013.11.16 at 3:02 am

      @David – You’d think I would have since it’s right there, our neighbor to the North. I’ve never stopped in Canada long enough, just flown through usually. But I have been thinking I would try to add a stop of a day or two on our next flight back to the US.

  2. 3 Kimberly // 2013.11.09 at 6:54 am

    Thanks everyone for all of the nice comments!

  3. 4 Mike // 2013.11.09 at 3:34 am

    Thanks for sharing your analytics! Don’t feel bad about Google Plus, it’s a lousy service and people know it, so they don’t bother with it.

    • 5 Kimberly // 2013.11.09 at 6:52 am

      @Mike – Well, I might not have many fans on Google+, but I like the service. It rocks the socks off of Facebook, IMHO.

  4. 6 Eileen // 2013.11.08 at 10:15 am

    Thank you so much for your passion for and dedication to Costco! Congratulations on your six excellent years of sharing your knowledge and information on Costco and the wonderful products we can all purchase on our visits to our local Coscto stores!

  5. 7 Candyj // 2013.11.08 at 9:48 am

    Congrats for sure! I love this blog. I read it as soon as it comes out. Thanks for putting the Facebook thing in here because I realized I didn’t even know there was one! We love Costco because of all the good things they do. The employees are so nice to us every time we’re there. Keep up the great work!

  6. 8 Buddy Boudloche // 2013.11.08 at 1:14 am

    Just so you knows….I was in Costco today on 183 in Austin, getting my prescriptions filled and nibbling on samples and I STILL think the $4.99 Rotisserie Chicken is the best deal on anything ever. Austin has changed a lot since I returned here and settled down in 1970, but we are still trying to keep it Weird!

  7. 9 Marge // 2013.11.07 at 9:09 pm

    Great work (much appreciated) and very interesting analysis. Good luck to you and keep up the good work!

  8. 10 tle // 2013.11.07 at 4:47 pm

    Congratulations. I love this blog. Also my wife just started working for Costco pharmacy last week. I am happy for her. She is enjoying the work environment so far.

  9. 11 Jeanne // 2013.11.07 at 4:07 pm

    This is so cool! Congratulations!

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